The Advertising Research Handbook

This handbook is for everyone from the most experienced researchers, brand managers and creatives, to those learning about advertising research for the first time…In short, this handbook is for those who want to know their craft better, stimulate their thinking, and compete better in the marketplace. –Michael Robinson, Director, Demand Consulting

This book is meant to be used—to have the pages dog-eared, sections highlighted, sticky notes protruding from its pages.

This is the guide book I wish I’d had back when I started at Leo Burnett. It’s the manual I wanted when I became an ad researcher and the handbook I looked for to help clients and other researchers.

What I found was there was no such guide book, manual or handbook. So, I finally went ahead and wrote it.

I hope you find this immensely useful, highly readable, and thought-provoking about how advertising works.

Charles E. Young, founder and CEO, Ameritest

Ameritest Japan is pleased to be able to offer you this book free of charge. Please submit your mailing details below and we will send you a copy within a week.