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The Advertising Research Handbook
The Advertising Research Handbook

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Articles

Please read the articles about Ameritest® in pdf file. Click the article title.

Insertion Month Article Title Publication
January, 2005 Prescription for Testing Multi-Page Print Ads Online Quirk's Marketing Research Review
November, 2004 Delivering the message ACCJ Journal
January, 2004 Emotion in TV Ads Admap
September, 2003 A Film Director's Guide to Ad Effectiveness Admap

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