 |
 |
 |
|
 |
|
Ameritest® Japan Frequently Asked Questions
Please click a question to find an answer.
If you wish to download FAQ (pdf), please click here .
Research Procedure
01. Who is the sample being interviewed?
02. Where is the interview conducted?
03. How long is the interview?
04. How much of an incentive are respondents paid to participate?
05. What kinds of quality controls are provided for data collection?
06. In brief outline, what is the Ameritest® interview procedure?
07. What is the clutter reel (TV) and the clutter book (Print)?
08. What ads are in the clutter reel and clutter book?
09. How is the Attention Score measured?
10. How is Brand Linkage measured?
11. How is Communication measured?
12. How is Motivation measured?
13. What is the Ameritest Picture Sorts® ?
14. What do the respondents do in the Ameritest Picture Sorts® exercise?
15. How are the pictures chosen that are used in the Ameritest Picture Sorts® technique?
Questionnaire Design
17. What kind of information is collected?
18. Is this qualitative or quantitative research?
19. Do the respondents get a chance to describe their reactions to the advertising in their own words?
20. What kinds of ratings scale does Ameritest® use?
21. What parts of the Ameritest® questionnaire are core and what parts can be customized?
22. Can Ameritest® be customized to deal with special issues?
23. How can I use an Ameritest® to lean about competitive advertising?
24. How can I use an Ameritest® to learn about campaign effects?
25. How does Ameritest® deal with rough-produced advertising?
The Report
27. What are the key measures of advertising performance?
28. How do I know if numerical differences are statistically significant?
29. What kinds of norms or benchmarks does Ameritest® have?
30. What is a communication strategy?
31. What kind of diagnostic information is provided?
32. How do I read Ameritest® Flow of Attention® graph?
33. What should I be looking for in the Flow of Attention® graph?
34. What's the difference between the Flow of Attention® and the Flow of Emotion® ?
35. What should I be looking for in the Flow of Emotion® graph?
Using the Information
37. What kinds of decisions should I make with this research?
38. What are the Ameritest® Learning Strategies?
39. How do I use this information to make the advertising better?
40. Why do I need diagnostics if I have a great-scoring ad?
41. How should I think about differences in advertising performance between countries?
Theory
42. Why isn't the Ameritest® System called copytesting?
43. What is the Ameritest® Advertising Model?
44. What kinds of validations has Ameritest® done?
45. How is Ameritest® different from other pretesting systems?
46. What is the relationship between Attention and Motivation?
47. How is the Attention Score different from a Recall Score?
48. Isn't the Ameritest Picture Sorts® technique too analytic?
49. How is the Ameritest Picture Sorts® different from other moment-by-moment copytesting techniques?
Background
50. What kind of experience does Ameritest® have?
Administrative
51. Who do I contact at Ameritest® ?
52. What is the address of Ameritest® ?
53. How long does it take to do an Ameritest® ?
