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The Advertising Research Handbook
The Advertising Research Handbook

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Ameritest® is the advertising optimization system that some of the largest international advertisers in Japan swear by.

We assess television and print advertising campaigns for their ability to provoke and persuade their audience. Our patented research involves administering a non-verbal process that allows one to pin-point frame by frame and upon multiple experiential dimensions, the low and high points in advertising film and graphic layout and to clearly show how these ads can be made more sales effective.

Over and above offering a unique research process, we understand the central role of creativity in making great ads and are skillful in marrying the science of research with the art of the advertising creative process.

We provide clear, proven sales-effective editing insights that everyone from creatives to brand managers can easily understand.



The Flow of Attention® shows the process of selective viewer attention in action. This can affect the overall memorability and content recall of your advertising. These two factors have a direct impact on sales performance.

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AMERITEST JAPAN K.K. Loge Aoyama Suite 702, 1-4-5, Kita Aoyama, Minato-ku, Tokyo Japan 107-0061 Tel: +81 3 6438 9481 Fax: +81 3 6438 9482