Key People

Dominic has wide ranging experience in market research, in Australia as well as Japan. Prior to launching Carter Associates, Dominic was the founding director and managing director of a top ten global research agency in Japan. He is particularly experienced in all aspects of communications testing, brand development, brand tracking and customer relationship research. Over the years Dominic has been intimately involved with some of the largest multinational clients and planning agencies in areas from fast moving consumer goods, to autos to tourism. He holds academic qualifications in the areas of marketing and Japanese studies. Dominic is a full member of the Australian Market and Social Research Society.