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The Advertising Research Handbook
The Advertising Research Handbook

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PRINT Ameritest®

Advertisers often assume the cost of testing print ads versus the cost of media overturns the cost benefit equation. However with the perfection of Internet based testing we are able to offer print testing at very cost effective rates with no compromise in the depth of our diagnosis. As part of our non-verbal analysis we offer an alternative to eye-tracking that works on or off-line. There is no longer any reason to risk the your campaign by having "taking a bet" that your print works as you hoped.

PRINT Ameritest® MODEL Three factors for any ad to be effective ? attention, brand linkage, and motivation.
DIAGNOSTIC INSTRUMENT About "geye-tracking. "
SPECIFIC MEASURES About "gstickiness," "gflow of attention," and "gflow of emotion."
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