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The Advertising Research Handbook
The Advertising Research Handbook

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TV Ameritest®

TV Ameritest® has completely changed the way our clients look at advertising. Our goal is to empower our clients and their agencies by giving them clear, non-culturally biased predictions of performance as well as editing insights that require no "leaps of faith". Our unique non-verbal diagnosis has de-mystified the way viewers process and emote to advertising, and made the process of leveraging motivation much more effective.

TV Ameritest® MODEL

Three factors for any ad to be effective ? attention, brand linkage, and motivation.

PICTURE SORTSR] A proprietary picture sort method provides a frame by frame evaluation.
INTERVIEW PROCEDURE Procedure of TV ad evaluation.
DATABASE Database that Ameritest Japan owns.
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