TV Ameritest® - INTERVIEW PROCEDURE

1. The test ad is shown in a clutter reel of five ads. For animatic tests all of the ads in the reel are animatics.
2. Short term memory purge questions are administered
3. Measures of Attention and Brand Linkage are collected
4. The test ad is shown by itself
5. Open ended questions, Motivation scale, diagnostic rating statements are administered
6. Picture sorts are administered